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William Hill entered New Jersey’s newly legalized sports betting market as the most recognizable and powerful vendor.
Decades of experience in the UK and Nevada give them an advantage and make them a desirable partner for hosting venues.
With physical books at Monmouth Park, Ocean Resort in Atlantic City, and a deal that could bring them to the other side of the Boardwalk at Tropicana, William Hill’s anticipated entry to the NJ online betting world was almost anticlimactic. In Nevada, mobile counts for 60 percent of the sportsbook’s handle.
With the NJ sports betting field becoming more crowded, opening in early September means a big name brings its expertise as college and pro football betting, a peak time for sportsbooks, begins. No free money, no deposit matches, no contests at all.
In a market full of enticing offers and new player bonuses, this seems a missed opportunity.
Brand strength only goes so far when the competition has bright lights and shiny baubles to get customers in the door.
Summary William Hill is a well-known name in the gambling world, especially in the UK.
In New Jersey, its claim to fame physical sportsbooks at Monmouth Park and Ocean Resort Casino.
For the most part, William Hill NJ sportsbook app is a high quality and straightforward online betting option.
It's easy to use and offers an array of bets and sports.